+268% mentions. Consistent positive sentiment. That's a well managed crisis.

Hello, are you ready for a crisis? Hong Kong Airlines was, when they were hit with a mispricing issue. They had the choice of taking the financial hit, or facing the wrath of the internet.

Turn your crisis into a success

But with accurate social media monitoring, they knew just what to do.

See how they prepared to handle a crisis.
How they turned the issue into a PR win.
And how their competitor analysis revealed just how badly it could have been (91.4% negative sentiment. Sorry BA).